Infertility Chapstick

February 21, 2008 at 9:27 pm 5 comments

Ironic that just yesterday I wrote a post offering up a promotional idea for fertility clinics. Yes, it was a little tongue-in-cheek but at least it’s a lot more practical than the promotional item we received from our clinic!

I ran out of Metformin and my hubby, dear that he is, said he’d run up to the clinic for me. Unfortunately the clinic didn’t have any so they had to phone it in to my local pharmacy. I guess they didn’t want my hubby to go home empty-handed so they gave him a chapstick with the name of the clinic on it.

I work in marketing and I’m all for promotional items and getting your name out there. But seriously, chapstick for a fertility clinic? Here’s all the reasons I think this is wrong:

– We’re not looking to advertise the fact we’re seeing a fertility specialist in our TTC efforts. In fact we don’t even really advertise that we’re TTC, although lots of close friends now and I’m sure others suspect. Chapstick is the kind of thing I’ll likely carry in my purse and pull out everywhere. Uh, no thanks.

– No tie-in between the promotional item (chapstick) and the services offered by the clinic. After 2 weeks of progesterone supplements post IUI I have dry lips, but they ain’t the ones on my face!

– We’ve spent close to $10,000 so far. And we realize it’s likely we’ll spend thousands more. I expect chapstick from my hair salon, dry cleaners, video store…somewhere that I’m spending less than 4 digits a year.

So what would be a good customer appreciation promotion?

– How about a gift certificate for a local coffee house (that serves decaf and tea of course!). Next time I’m doing an IUI and waiting for the sperm wash to be done I could relax and enjoy a hot beverage.

– How about bagels and fruit in the clinic every Monday? Getting to the clinic for 7am on a Monday morning just plain sucks. Breakfast would mean one less thing to worry about.

– How about bath salts to help me relax, especially after a negative result when I’m a bundle of angry stress.

Any other ideas?


Entry filed under: General, The Clinic. Tags: , , , .

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5 Comments Add your own

  • 1. stefanie  |  February 21, 2008 at 11:23 pm

    free Pre- Seed lubricant (the stuff that doesn’t kill sperm) It’s so expensive!

  • 2. Emily  |  February 22, 2008 at 3:12 am

    Chapstick? LOL! That’s too funny. My previous RE gave out small compact mirrors with his name/clinic number on it. I kinda laughed at it, thinking hmmm …. if I just tipped this mirror at the right angle, I could check out my other set of lips.Yikes!

    Anyway, how about pocket calendars to track your cycles. Or even cheapy digital thermometers for taking basal temps?

    Uh .. okay. Not very customer appreciation-y. Hmm … lavendar lotion to help destress? Mani-pedi certificates?

  • 3. Rachel  |  February 22, 2008 at 10:09 pm

    I really liked your blog about chapstick. I think it goes to show how little the clinic feels about it’s overall image and respect towards it’s patients. I really do think clinics should be more able to provide a comfortable place, mags, beverages, or anything that would put it’s patient at ease; espically if your forking over large sums of money.
    Good luck with your fertility journey. I too know how stressful and struggling it can be. I wish you all the best and a BFP soon!

  • 4. worldofwinks  |  February 23, 2008 at 1:08 am

    Tampons with sayings like, “Better luck next time!” How about a pregnancy test. Now that would be useful!

  • 5. mahleestone  |  February 25, 2008 at 7:08 pm

    great comments everyone. i’m cracking up at the thought of tampons that say ‘better luck next time’!

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